In this episode of The Marketing Intelligence Show, Jessica Gondolfo, Head of US Regional Marketing at Supermetrics, is joined by Joe Mineo, the Associate Director of Ads and Analytics at ChatterBlast – a creative powerhouse of any agency backed up by deep data. Together, they’ll reveal how to leverage data to navigate the evolving marketing landscape.
Topics:
00:00 Introduction
03:47 The importance of asking questions
04:36 Challenges in marketing and learning curves
09:05 Generating organic leads
13:31 Following what the market and what the audience wants
16:24 Weekly predictions and analytics
19:13 Data cleansing
32:25 Advice for marketers, asking hard questions
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Find out more about Chatterblast:
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