Can you pivot a niche agency business into consulting?
Let’s hear it from Joseph Hughes, an entrepreneur and founder who has successfully built a marketing training company from the legacy of a construction marketing agency he started all the way back in 2013.
After working his way up into the office of his family’s construction business (that has been around for over 100 years), he decided to carve out a path of his own while still staying in the lane his family had built by offering marketing services to construction companies.
Joseph quickly discovered a niche within the construction niche, and narrowed down his offering to serve roofing businesses.
In this episode, Corey is joined by Joseph to discuss verticalization and his experience building and scaling niche coaching services through his agency-turned-consulting-business, Contractor Dynamics. The company has over 60 clients all across North America who turn to Joseph and his 12-person team to learn the ropes of…